Fundamental Aspects

As far as the analysis, it exists elaboration or comparative search of statistics, tables. (to see: 4 Fundamental Aspects of the Investigation of Markets) 7 steps to carry out the IM. 1.Identificacin of the problem. That is to say, that I want to know with my investigation. Example: Who is my I publish objective? , Which is the viability of my product or service in the market? Who are the competitors? 2.Planteamiento of objective. The previous questions become action. Example: To define the market segment at which I want to arrive. To know the viability my product or service in the market To identify to the competition.

to 3.Determinar training group. To that group in specific focuses the study to realise. It is necessary to know data like: general characteristics: demographic variations, economic conditions; size, habits, location. Example: A sample would study, (a representative part of the universal object of study), that consists of: All the people subscribed in this year page Web. to 4.Elegir sources of intelligence.

Resorting to the resources that will give the data me of my interest. Example: Secondary source: Consultation of statistics in Internet on visits page Web. 5.Seleccin of tools and instruments to successfully obtain data. Once they are known the objectives and sources q will give the data of my investigation, and the training group me. One selects the tools to use, can be questionnaires, leaves of registry of the successfully obtained information. 6.Anlisis of the data. When to process the secured data. The use of comparative, graphical tables, codes to facilitate the interpretation and grouping of data is suggested. 7.Organizacin of results and conclusions. Here are the most important aspects of your study. The answers to your initial questions and the correspondence between each one of the objectives that considered at the beginning and the information that was obtained. Obtn conclusions of your comparisons, and observes tendencies in the statistics. With one IM realised correctly, with dedication, the success brings back to consciousness and of your business this insured. Hayde Quijano Related Articles: 4 Fundamental Aspects of the Investigation of Markets Relevance of the Investigation of Markets original Author and source of the article.