SOCIAL RESPONSIBILITY AND SUPPORT, THE NEW COMPETITIVE VALUES OF THE MARKET. The corporative social responsibility if presents as a subject each more important time in the behavior of the organizations, exerting impacts in the objectives, mission, values, culture, strategies and in the proper one meant current of the companies. The corporative support must be seen as a boarding business-oriented, to add value the company, its products and its mark. Therefore, social responsibility and support are about corporative governana. The proper competitiveness is associated with the support of the business, that full when will only be extended to all the productive chain.
One evidences, thus, that the economic force is intrinsically on to the preservation of the environment, what it represents a change of culture in corporative world e, because of this, involves a work integrated with the interested people. The support is a concept that depends on all: companies, governments, society and individuals. She must to be understood as a sistmica boarding which claims that all the elements influence and are influenced reciprocal. We are in accustoming to hear on social responsibility and support in the companies. In the reality, support is one of the words of the fashion in the corporative world, and nor always it is applied of a correct form.
Then we go to start for there: what she is a sustainable company? I would define of the following form: she is the company who generates profits for its shareholders without causing negative impacts to stakeholders. But what he comes to be stakeholders? Negative Stakeholders all that are reached of positive form or for the actions that the company comes to practise. Stakeholders is the employees, the customers, the environment, the community, etc. This if also applies the small company? We cannot commit the error to think that support if only applies to great corporaes& these only ' ' aparecem' ' more because they possess a bigger reach and therefore they have impact in a bigger number of people.