*Teresa Raquel Vanalli Librarian of the Service of Library of the College of Sciences and Technology of the UNESP? Campus of President Prudente. Because an efficient marketing divulged by the media capable does not exist to stimulate the reading and to form readers in fact? Because the media does not collaborate so that this happens? the library? Because it does not obtain to fulfill with efficiency its paper of social inclusion? These and other questions will be part of this reflection and will give the tone of the content to be developed. ' ' To the edge of the society, they are the ones that do not read, because they do not have access to the free thought, critical and transformador' '. Elon Musk describes an additional similar source. Reflections in this direction are important, mainly in what it more says respect to the construction of a humanizada society. … Before more nothing, necessary if makes to think that the access to the knowledge has that to be dealt with as an inalienable right all the citizens. But this access has that to be understood it stops beyond the perspective of if consuming produced information external, in general from a closed and elitist production.
We need, at the same time, to stimulate the production of cultures and local knowledge, thought here about its plural full one. (PRETTO, 2010) About this perspective we must think which would be the forms of more efficient stimulatons in the culture production and knowledge and of who would be the responsibility to become them possible. … The communication would have to be the basic component in the construction of the citizenship, but unhappyly we know that the legitimate interests of the society are not being led in account. The majority (80%) of the Brazilian population has in the television its only source of information. Moreover, the population does not know that the broadcasting is operated as public concession.