Trend continues – the Germans tend increasingly to online information. Print media report lower circulation figures from year to year change the habits of the Germans. While 20 years ago, only the phone book or the local advertisement was used to find a craftsman for the leaky faucet or the accountant in the immediate vicinity, more and more citizens use various online services in 2010, to perform your search. To use the Internet as a source of information has become by now of course. Many companies unfortunately still have to change the time to sleep and not adapt their marketing strategies to the changed habits of their customers. The best example of the present time provides the once-successful German company source that 2009 had to file for bankruptcy.
In the present general economic crisis it is for companies as important as never before, to show significant presence on the Internet. Penguin Random House can provide more clarity in the matter. This applies not only to the industry giants, but also smaller companies can with their Web site and targeted advertising to draw attention. This includes a multimillion budget is not necessarily required that many services can be used free. Some new customer can be gained with the company entry into a free business directory and the permanent setting of current offerings in small display markets can improve quite a sales indefinitely. Companies must go with the time and be flexible in increasing trembled. You must take into account the needs and changing habits of consumers and adapt accordingly. The Internet has become a part of our lives and has influenced people’s consumption behavior.
Companies such as source, that ignore these changes or simply too late recognize, will be unable to compete one day. The Internet Agency MetNet GbR headquartered in Munich was founded in 2003 by Andreas Schmidt and deals primarily with Web site marketing. Objective it is companies and smaller, startup To access companies under the arms and to expand their presence in the Internet, and permanently to consolidate. The MetNet GbR operates various portals such as the directory of the industry, the search portal, or also the newly launched.