From Wolff consulting, WOLFF is data. People. Marketing. Berlin, September 21, 2011. Advertising campaigns lead to the success, two different business areas must collaborate efficiently: marketing and it. Because current and complete data are a prerequisite for successful customer engagement, so a long-term dialogue between company and customer. This is exactly what makes the Berlin agency WOLFF data.
People. Marketing, formerly Wolff consulting. Wolff consulting launched over years ten ago as a technical service provider, bridging the gap between marketing and IT. WOLFF speaks data with new name and new website. People. Marketing. now a larger target group and shows its competence in the area of customer engagement. The marketing experts enable successful customer communication based on qualified data.
Data whose preparation, as well as individual marketing campaigns come at WOLFF. People. Marketing. reliable from a single source. Superficially marketing and IT have nothing in common. The Department developed creative Ideas, the other screws”on the technical backbone, internally so that everything runs smoothly. But even if this seemingly it’s two different worlds, advertisers must ensure close cooperation. As a campaign to achieve their target audience, the company needs accurate data of customers and prospective customers. A professional and continuous data management is therefore essential. That stands for the word ‘ people ‘ in the new business name of WOLFF data. People. Marketing. “, explains managing director Sascha Wolff. To establish a dialogue with the customer, companies need to know as much as possible this.” WOLFF data. People. Marketing. has focused on this area. The experts more or less lift data resources; that is, they collect, sort and organize all data of customers and prospective customers. Data from different sources, online or offline, are thereby consolidated and cleaned up. This creates the basis for targeted marketing with high Feedback quotas and a long-term exchange with the customer. Customer engagement for this is the current Buzzword, the also the specialty of WOLFF data.