‘ Brazil B2C E-Commerce report 2012’ by yStats.com the new Brazil B2C E-Commerce report 2012 by yStats.com, the Hamburg-based secondary market research company, informed about current trends and turnover in the B2C E-commerce in Brazil. To do this, shares of online trading on the total retail, successful product categories, Internet users and online shoppers, as well as important competitors are also represented. First of all, it should be noted that Brazil the highest B2C E-Commerce revenues in all Latin America. A further increase of online sales in Brazil are expected in the future, however, it is predicted that this will be not as strong as in previous years. Group shopping in Brazil very popular more than a third of all Internet users in Brazil makes online purchases, with the number of online shoppers is increasing but slower than in previous years.
Overall, about half of all online shoppers in Brazil shopping in 2012 at least once per month. Household goods and Electronics”and The most frequently purchased product categories, were here followed by books and magazines”household appliances”. Group-shopping was very popular with online shoppers in Brazil in 2011. Almost half of them on group shopping so bought pages, of which more than three quarters planned to repeat this. Generalist longest of Internet users visited the leading online retailer in Brazil was in relation to the time spent by Internet users in December 2011 the generalist Mercado Libre, followed by Lojas Americanas and Magazine Luiza, also generalists. For Mercado Libre is Brazil the most important of the Latin American markets, because there is almost as high sales are generated, as in all other countries.
Magazine Luiza is also amongst the leading betting Berber. The generalist was able to increase its online sales between 2011 and 2012 to more than a quarter. Also Amazon would like to go into the emerging Brazilian online trading and is considering, the E-commerce platform of the Brazilian Bookseller to buy Saraiva.