According to Nadler, Gerstein and Shaw (1993) surplus bureaucratization and lacks learning, motivation, creativity and communication in the companies. It is of utmost importance, to consider the necessary changes so that the organizations can adapt the current reality. Diverse authors, affirm that he stops to be able to compete, the necessary organization to reach a level of high performance I continue and that much company has extinguished certain hierarchic levels, in order to take the decision places it stops close to the information sources. This approach in such a way facilitates and speeds the flow of information how much the taking of decision in the company, beyond knocking down barriers and making to flow the interfuncional communication. Today the communication became a fact in the organizations, that is, does not exist practical organization without communicative, either institutionalized it or not.

For this reason the modern organizations, in its continuous search for the success, have seen in the communication a very strong allied for its development and have added it an immense organizacional value. This if must the net of relationship of groups and people who constitute the organization, idea that if express in the words of Ashley: In the current context, the company who desires its support in long stated period, needs to have ability to be excellent manager of nets of relationships between diverse groups of social actors, also known by stakeholders (plaintiff of its products, suppliers, workers, managers, shareholders (…) and certainly all they, while families and individuals). (ASHLEY, 2002, p.5) It is important that if he understands the communication integrally organizacional, of form that it is perceived as an element that permeia all the actions of a company or organization. That is, to understand and to use the communication clearly become the organizacionais conditions much more favorable to the performance of its activities improving of general form the organizacional climate.

Because I have this name I do not know to say to the certainty, my father was an excellent employee, he worked per 30 years in a company and occupied per 15 years the position of section head obtained to buy its house and one fusca zero km in 1984 a dream that it conquered to have a new car! I made college of administration, influenced for my father, it said perhaps that he wanted that I was more far than it, a Director. My mother was concursada teacher of elementary school of the state helped my father in whom she could, always she was ready for what of this and came, only son had that to take care of of my grandmother until it to falecer. I have a sister and a brother two new than I and also formed, my brother is doctor and my sister is journalist. I was married has one 5 years and I have a son, the Bruno of 5 years that I eat and mine he is corinthiano. In the College I was not a shining pupil, but also I was not pssimo, the notes gave to pass with recess and the professors were not flat. I served as apprentice in the company who my father worked and I accomplished myself in it has one 10 years.

As vocs they veem my life is normal, but it has a thing that I do not understand, because my father gave the name to me of Jose Brazilian Iscritrio? The last name comes of in agreement Brazil searched, did not find the origin, but it must have Brazilian origin exactly, being perhaps originated of the Brazilian profession, traders of wood-Brazil. The Iscritrio name, as my father spoke was a homage its workstation, he was to be office to put the notary did not leave and it invented then this such of same Iscritrio against taste of my mother who placed Jose to alliviate the situation. I am well in the company where work, work in the financial sector and all like what I make. To put the name confuses me a little, tricks is inevitable, but I lead in the esportiva, when vi in the Fausto the brothers: Xerox, Notarized and Photocopy, I was satisfied myself of a time and I thought: That my sister does not call Brazilian Clips and my brother Brazilian Stapler, still well alive my mother! My name is Z Iscritrio, Isc for the friends and taste of to write on what it happens in the world of the offices.

But, obviously the public wise person of this and for all the effect the delay was not of the palestrante. A similar case to above happened, however, seeing that they would not go to invoice, they had cancelled the event, consequentemente, the commitment with me also finished. As still it would have much time of the event, another one could be incased in the place of this. Times later I received email from a person of Manaus that saw a note in the periodical of there, in which the promoter of the event was excused for the cancellation alleging that palestrante opposed to present it in the city. Until you already must here have understood that this life of palestrante has many surprises and one of them with certainty will be able to catch unprepared you. A time behind I was I catch for a fog in an airport that if closed during hours. No newness until there.

The great problem was that, the landings were being transferred to some airports and did not have spurts to take off in my schedule. I waited an airplane to arrive. I was 5 hours behind! The airplane settled to the 19:10, I arrived at the hall to the 19:20 sweated and gasping, and was carried to the place of the event, where I arrived at the 19:40 for a hearing that waited patient for the behind palestrante. Nothing to make, to forgive me to seno and to smile. The drawn one is: He is not shaken.

It does not try to break the seat, will not advance to fight with the recepcionistas. Nothing of this it makes an airplane to raise flight and you it will only go to make its stomach to boil. It conserves the calm and it has taken everything in the esportiva, exactly that the attendance of the aerial company is pssimo. One remembers that you need to be of excellent mood when to arrive at the event to face an auditorium that wants to pull out its head to suck its brain, instead of waiting that the knowledge has left its mouth. After all, you would have to thank they if costuma to make lectures on attendance. for today is only personal!