Weirich is more accurate when it raises creativity not only can be taught, but it can also be learned. Management in the present must definitely be creative, more to the characteristics of the current scenarios where change, proactivity this manifest, forcing management to be prepared to deal with them, give way to actions, plans that favor him, using a creativity in everything what they guarantee know how to interpret the reality of the present, give way to actions that will ensure the company succeed. Requires creativity .as says, not only to solve problems or aspects which adversely affect the company, but to inquire about new management approaches that enable search, build or seize opportunities to survive and thrive, taking in what has manifiestanavactiva.com, which according to studies, we are not beyond of ten per cent of our creative ability. This, that is regrettable on a personal level, in businesses is dangerous, since a modern organization operating in open and competitive markets permanently requires innovative ideas, changes, innovations, developing plans and original decisions, etc. And all this just has to do with creativity. Thanks to advances in knowledge of the creative thinking and its processes, today is able to design strategies to overcome blockages originating both from a personal and organizational level, that they are slowing the creative development and foster skills through which people and institutions can achieve higher levels of creativity, capacity that we all possess, but that for various reasons we do not exploit in all its magnitude, and by contrast, conscious or unconsciously, ahogamos it in our companies (pay you for work, not to think) * different Web pages Chair in marketingVirtual Classroom, program quality and producvidad management specialty, Area of graduate program Faces, UC original author and source of the article.

So much for the entrepreneur as for businessman or experienced professional seeking innovative alternatives to reduce office costs and expenses that ensure you the profitability of your business, a good alternative is the combination of labour at home and at the client’s Office, for which is ideal to hire the services of a virtual office over a mobile phone (iPhone(, Blackberry and Windows mobile). The economic crisis that we have just experienced in 2009, left a learning very interesting about the application of methodologies to simplify structures which desburocratizaran processes, this re-engineering is that allowed that companies who well understood survive and entrepreneurs or small entrepreneurs who applied all his creativity to circumvent a year with a very complicated economy and poor sales. During the reduction of costs and expenses of the companies processes a large amount of jobs were eliminated and only hired or retained personnel with potential to add value to the company.This situation brought about the disintegration of support areas that are not part of the core business (core business), increasing third party services (outsourcing). This experience came to encourage the theory which is cheaper to buy outside to inside. Entrepreneurs and small business owners for not staying out of the market as an opportunity see the possibility of offering goods and services to medium-sized or large enterprises, requiring all their creativity and innovation. In order to increase their profitability, companies are every time more demanding on the quality and price of the goods or services you are buying, this in addition to creating a competition every time more at odds between providers, obliges them be more efficient searching for alternatives for reducing costs, forcing them to explore and take advantage of any technological opportunity.

Hence, a good alternative is the virtual company, where members are in continuous communication, using a mobile phone or in their homes or offices of the customer by Internet, through your laptop and using the service from a virtual office as a meeting hub to receive and deliver correspondence or address the legal and fiscal affairs of the business. This way of working without Office, came to revolutionize the schema of the firm in which the professional or entrepreneur catered to their clients and suppliers. This scheme allows you to start your day of work from home with a steaming hot cup of coffee and via email or mobile phone coordinating the activities of the day. Eliminating its expenditure budget income of the Office, Secretariat, light, maintenance, cleaning, etc. However by the novelty that represents this new way of working, it is very important that explain and persuade customers, suppliers and people that is made, the benefits and business benefits of this scheme of work and that this expenditure savings has a direct effect on the prices of goods or services supplied. Eliminate the uncertainty that might occur before the question of where are your offices? It can be the difference between the success or failure of a business. I recommend that you consult the site which has a very appropriate concept for this Office scheme.

In my opinion, this component of Back Office is even more critical than the component’s Front Office that we will see now. If not you account with an area of support to carry out these functions and which is capable of organizing and processing the information that is generated in the business processes, can be sailing adrift. The second key component in projects of SFA corresponds to what we call the Front Office. It consists of the processes of business, sales staff, data and technological tools used in field work that the seller performs. Some of the activities in this process are: planning of the coverage of the territory of clients identification of sales opportunities in that territory sales methodologies (transactional, advisory, relational, etc.) Implementation of contact and visits development opportunities of business development strategies of the relationship with the client information capture of the market and competition record of activities and time investment in productive results one of the serious problems that you have with this kind of initiatives, is that if not this well conceived and the seller do not see clearly is the benefit, not to adopt the use of processes and implemented technologies. This occurs when the Directorate implement processes and technology with the aim of controlling and do detailed monitoring of the activities of the seller. As I said once a vendor; This that we have to manage is an electronic shackle.

It is impossible that an improvement in business productivity strategy can be effective if there is commitment and the active participation of the sales force. They are the first who must demonstrate the benefit that an initiative of SFA has for its productivity and as a result their results and revenue. If a seller demonstrates that with the use and implementation of new processes and techniques in their day to day work that this represents him to improve their results, rest assured that adopt such changes. On the other hand, if I see it as more controls, more reports, more work that does not lead to beneficial results for the, it will reject the topic and therefore their initiative can failing. For Front Office component meets its mission, it is necessary: having processes well-defined of contact with prospects and customers managed by the sales force put at the disposal of the seller of quality information and complete so that it can develop its contacts with clients and prospects, facilitate the process of handling this information and run the recommended processes have clarity in measurement methodology for the management of the seller show customer with tangible facts as this change benefits the fact of developing business relationships with our company ensure that the sales force is more in touch with their customers and prospects and less in the Office doing administrative work finally there is a recommendation that I always do in these processes. In an initiative of SFA first thing that needs to be reviewed are the expectations and needs of the sellers and customers. Based on these needs and expectations, build its initiative of SFA. Don’t do it like many companies do. They build their SFA initiatives based on the needs of the General direction and the direction of sales, unfortunately the majority of these initiatives fail.

Aplus Field Marketing presented its new offices in the city of Madrid Aplus Field Marketing Agency pioneering in actions of Field Marketing in Spain, presented last Thursday 22 January their new offices in the city of Madrid, very close to the famous Plaza de Toros de Ventas, Calle Villafranca, 6 Duplex Loft 2. During the presentation, Diego Olmedilla, Executive Chairman and Elena Martin, Director General, offered a cocktail its closest clients, and friends who accompanied them on that special day. Among them, major directors of Centro de Estudios Financieros, Gigatrust, Recoletos group, Lilly laboratories, doctors of the world, Popular Party, Sogecable, Universidad Rey Juan Carlos I, Varma, Vodafone, Yell (yellow pages) attendees could appreciate the modern and innovative decoration of new facilities, developed based on avant-garde concepts and latest trends in decoration. The inauguration of these new and spacious offices confirmed the objective of the Agency to offer a better service to its customers and to be able to continue expanding their departments. About Aplus Field Marketing, S.L. Aplus is a Field Marketing agency focused to meet the needs of communication and image and sales of enterprises. Aplus Field Marketing Professional uniqueness based on three fundamental characteristics: knowledge and experience of its management team, the most appropriate human resources for commercial image area selection, actions at the point of sale and events and the implementation of a reporting system online that allows to visualize all a campaign-specific information in a structured and synthetic manner. Aplus Field Marketing develops a wide diversity of field actions: mystery shoppers, coordination and support events, brand communication at the point of sale, launching new products, data recording, call-center or audit at point of sale.