iPhone app and mobile Web for the exhibition mailingtage the Noxum GmbH, specialist for content management and content management systems, has an app and a mobile site for the mailingtage 2011 for their long-time customers of NurnbergMesse “created. The design and content concept for the mobile channels originated in close coordination with the customer. With the iPhone app and the mobile Web page the NurnbergMesse offers an expanded service offering their visitors and exhibitors: Smartphone users can put together your personal trade fair program for example during the arrival, business name and range of products targeted for mailingtage-Exhibitor, and interesting information on the framework programme. In this way all relevant data and information are users before entering the fairgrounds personalized on their smartphones available. Visitors to save time for the information search site, which can then use it for more technical discussions.
iPhone app mailingtage 2011 with the iPhone app available users numerous fair information online and offline. Is the user online, automatically updated information on exhibitors and framework programmes. Exhibitor addresses and event dates can be applied directly as contacts and calendar entries in the iPhone. Also the exchange of information can be done directly via the business app with colleagues or other interested parties. So, for example, issuer contact data can be sent with picture and notes by E-Mail. The so-called framework programme-mixer is one of the features of the app (an event planner for the program elements of the mailingtage: industry forums, Conference, Creative Gallery and workshops). A media-specific pleasure here: The mixer can be started by shaking! The found program points can be stored in a personal watch list. Through the integrated database, the user takes exhibitors and events even in offline mode.
The iPhone app to the mailing days 2011 “is free in the AppStore. iTunes.Apple.com/de/app/mailingtage… Mobile Site m.mailingtage.de the mailingtage 2011 m.mailingtage.de mobile website is optimized with a clear design for smartphones. Here, the content is specially selected for the mobile site. This maintained the content in the Noxum publishing Studio, which is the NurnbergMesse as a content management system in use. Existing content of the Internet presence under and new content for the mobile Web page be edited here by online editors of NurnbergMesse and collected. The overall concept of the mobile site is scalable and applicable with little effort for further trade fairs and congresses of the Nuremberg trade fair company. Communicative tool at the trade fair venue offering a mobile trade fair-related information system facilitates and accelerates NurnbergMesse also the interactive communication of the visitors themselves. She goes new ways and creates new, individual ways to find information easily and quickly communicate around the trade fair event. About the NurnbergMesse group the NurnbergMesse is one of the 20 largest exhibition companies in the world and ranks in Europe among the top ten. The portfolio comprises around 120 national and international trade fairs and congresses, as well as approximately 35 sponsored group stands at Nuremberg location and all over the world. Every year, around 30,000 exhibitors participate (internationality 36%), 976,000 trade visitors (International 20%) and 404.000 consumers own -, partner – and guest events of the NurnbergMesse group, which is present with subsidiaries in China, North America, Brazil and Italy. In addition, the NurnbergMesse group has a network of around 40 representatives who are active in 85 countries.